Sunday, 11 October 2009


This is about "Kshan" - a Private Limited Co which my very good friend Tarun Makhija is associated with. It is a helpline service for those who require blodd during emergencies. Its much better than the usual blood donation drives, because this one actually helps connect those in need and donors through a helpline. Do have a look and support it if you identify with the cause.

Kshan - a 24x7 service which connect patients in need of blood to volunteering blood donors using smart SMS technology Few of us have been working on Kshan a concept that was initiated about 3 years back by a bunch of motivated students and young professionals in Mumbai. Kshan is now envisioned to be a 24x7 service which will help connect patients in need of blood during emergencies to a large group of volunteering blood donors using smart SMS technology.
smsGupShup, India fastest growing mobile community platform is supporting us in our SMS technology needs.

There are 3 beliefs driving this initiative:
Cutting edge SMS technology can be used effectively to help connect volunteering blood donors directly with patients in need of blood There is a pressing need to support patients who need blood transfusion throughout their entire lives e.g., thalassemics, haemophiliacs, anaemicsIn an ideal world, patients should not be required to pay for blood that has been donated.
We are addressing all these points in our effort and are currently operational in Mumbai with reasonable success so far. (
But the mission is to get this model to work across India - in major cities. We need your help to spread the word on this. Following are the 3 ways you can get involved and make a difference.

1. If you are based in India, would be much appreciated if you could register as a donor HERE. You will receive a SMS request every time someone close to your location is in need of blood. We will provide the patients contact information to you and you will touch base with them directly, only if you have the time to volunteer. We are only "connecting" a potential donor to the patient in need of blood. Nothing more! Visit to read more.

2. Click on this LINK to share Kshan's donor registration page in your Facebook account and encourage your India network to register as donors there.

3. We are looking to engage student bodies/societies. We need a lot of active blood donors to make this a success and we will find such volunteers only in colleges. So let me know if you have any ideas/introductions you can help me with please!

Follow Kshan on Twitter
Follow Kshan on Facebook Causes


  1. happy to know that , you are a part of the initiative.
    good work bro!!

  2. nice initiative. keep up the good work

  3. This is a wonderful thing you are doing.Keep up the good work.


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